![]() Women’s pockets are growing bigger and deeper. Romantic: “Make Your Bad Habits Disappear Like Magic” ![]() How do romantic words hold up in real-world copy? To find out, I decided to give a romantic makeover to the same copy Ali Hale put a heroic twist to. Take your magic wand and transform your copy The idea of having a fairy godmother to make all our dreams come true and get rid of our evil stepmother is simply irresistible. Our fascination with these words is another result of childhoods molded by fairy tales. Magic, Enchanted, Bewitched (and other references to the supernatural) And of course, Richard Branson, a masculine guy if ever there was one, built an entire mega-brand around it. Here’s one word that’s sure to make your heart race - whether you’re male or female. Sweet, mysterious and seductive, a kiss is the ultimate romantic word. We use these words to describe ultimate pleasure, goodness and perfection. These words evoke freedom, creativity, and unlimited possibilities. Cloud, Moon, Stars (and other celestial bodies) These are still two irresistible words to make your copy more compelling. That darned Eve started it all, giving into temptation and making Adam bite the forbidden apple. But it’s not just women who respond to a market position as the “King,” “Queen,” or “Duke” of your niche. King, Queen, Princess, Prince (or some other honorable title) This word appears in all the headline swipe files of those (male) copywriting masters. Now becoming synonymous to “love” (e.g., “I heart Copyblogger”), this word is increasingly used to soften traditionally tough topics: “business with a heart,” “writing for the heart,” “selling from the heart.” SecretĪs the stereotype would have it, women love to keep, tell and discover secrets. Maybe it’s because love is what we’re all longing for. “All we need is love,” and this word doesn’t only dominate the titles of romance fiction. Here are 10 unabashedly feminine words that have also been proven to sell. She certainly knew a thing or two about writing purchase-inducing titles. Cartland sold more than a billion copies of her books. To find feminine words that have been proven to sell to women, I mined the titles of the late Barbara Cartland, whom Vogue magazine called “the Queen of Romance.” And for good reason. Romance fiction made $1.37 billion in sales in 2008 and, in fact, had the largest share of the book market (13.5 percent). ![]() Where can you find feminine words? Nothing is as feminine as romance fiction, and numbers show women are continuing to lap it up.Īs the economic recession raged, do you think women ditched their romance reading habits? Hardly. Slaying dragons and pumping the testosterone aren’t the only ways to put feeling and excitement into your copy. ![]() If he thinks buying your product will make him look dumb in her eyes, he’s a lot less likely to hand over his credit card. That dude reading your copy is very likely to have a girlfriend, wife, or mother who’s going to sign off on making that purchase. Women either make or influence buying decisions for all sorts of things, from cars to home furniture, from clothing (for the entire family, not just the gals) to electronics.Įven if you’re marketing to what you think of as a “male” market, it can still pay to have a feminine appeal. Mothers alone account for $1.3 trillion of sales per year. Women’s buying power has increased tremendously in recent years. Well for one thing, whether you know it or not, you’re probably writing for a female audience. Today I’m going to talk about the use of words that are traditionally considered “feminine” to spice up your copy. It’s all about identifying, valuing, and celebrating the feminine. If gender stereotypes make you uncomfortable, there’s a good chance you’re going to hate this post.īecause this post is overflowing with gender stereotypes. ![]()
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